We started tub&tales to create something that genuinely helps — not just in the moment, but in how little ones emotionally grow.
Through play and storytelling, we help kids approach hard things in a way that feels more manageable, while thoughtful design removes common triggers of fear.
That’s what we believe brands should do.
We also keep our formulas gentle and low-tox, and design everything to be more sustainable, too.
We’re three best friends of over 20 years who wanted to build something together that actually helps.
After watching so many of our friends go through the same hair-washing battles — and dealing with it ourselves — we knew there had to be a better way.
Michelle is a primary school teacher and has always been passionate about how kids learn and grow emotionally. With her two boys, she’s used role play for years to help them work through fears.
Sarah is an entrepreneur and mum of two, and has lived through the hair-washing struggles since they were babies. With a busy life, she knows how important it is to have something that works beyond just getting through the moment — and she’s spent a lot of time thinking about sustainability too.
Sophie works in brand marketing and has always believed brands should be more than just products. She loves storytelling and creativity, and the role they play in shaping how people feel.
Tub & Tales is what happens when you bring all of that together — something designed to make these moments easier and, most importantly, fun.
